Why Bordeaux Wines Overseas Sales Go Down, While Burgundy Wines Up?
Bordeaux grapes are about to be picked, but the cellars are full of wines.
This year and last year many economists and eCommerce big data indicate the consumption trend is changing all the time.
One very apparent trend: French people prefer rose, white and sparklings, compared with red wine “ripe and steady” and rose is younger, more energetic and easier to drink. Rose’s pink color and best matches with transparent glass and beautiful sights are very popular to be shared on social media by young people.
This trend is not only in France, but also in many other countries.
And Bordeaux produces 80% red wines, others only 20%.
However, Burgundy oversea sales are over 3 billion Euros and are increased by 12.3% compared with last year. The biggest oversea markets are USA and UK. Even though, President Trump would increase French wine taxes, which haven’t been taken place due to many reasons. US market is still steady and optimistic.